This has been on my mind recently. In light of the Blackberry Curve being released by AT&T tomorrow, and having such short notice on it, I started wondering to myself if AT&T was upset at Apple for deciding to announce the iPhone so early. Normally, with the exception of rumors and speculation of various phones, the carriers don't like to publicly announce that they're releasing a phone until right before.
Why? My guess is that the carriers worry that possible customers will delay in purchasing a phone just to see what the new phone will be like. This is where the iPhone comes into play in this discussion. I know several people who were interested in purchasing a plan through AT&T but, knowing the iPhone is coming out in June, have stalled their purchase just to see if the iPhone will live up to its hype.
No doubt, this phone will have a large impact on customer retention and new activations, and will be hard for competition until they come out with possible "iPhone killers". But were both Apple and AT&T involved in the decision to announce the iPhone 6 months before release?
Here's the reasons I think AT&T would be upset.
1. This gives the other carriers ample time to prepare a device similar to and, quite possibly, better than the iPhone by June.
2. May lose potential customers during that 6 months, because they're all waiting for the iPhone.
3. If Apple chooses not to allow AT&T to subsidize the iPhone, existing customers will have no incentive for renewing a contract with them in order to buy the phone. Thus, the only revenue AT&T could make is from purchase of the actual phone, but not any recurring monthly revenue. They can only hope there will be enough customers coming over from other wireless providers simply for the iPhone.
The main benefit I can see for Steve to announce the iPhone so early, other than creating a LOT of hype, is simply to inspire additional growth in technology through competition. Does this help Apple out? The answer will not come until after the release of the iPhone and its success.
PS. This is the opinion of a guy who knows nothing about Apple's inner workings and does not reflect the view of AT&T or Apple.
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